During a time when urban Latin music is constantly evolving, it takes an artist of extraordinary talent to effectively break barriers and set a new standard for Latin Hip Hop. Salazar’s music not only possesses commanding and intoxicating beats, but has an original and advanced lyrical style that few others have been able to match. When one listens to Salazar’s flow, it is clear he speaks from the heart and soul, receiving the attention and respect of both female and male listeners alike.
Jose Pablo Salazar, a.k.a. SALAZAR, was born in Miami, Florida. The son of a professional Cuban baseball player who also wrote music and poetry, Salazar’s initial childhood dream was to play professional baseball. After being exposed to musicians and the art of expression through writing, Salazar developed a deep interest and love for music. He began rapping at the age of 17 and formed A.O.D (Age Of Destruction) while he was still in high school. Realizing music was his life project; he began associating with professional artists such as Trick Daddy and Timbaland. His style unexpectedly flipped from English to Spanish on a verse written just to mess around. As if by fate, it all seemed to fit together.
As he continued to pursue his artist development, Salazar was noticed by several top A&Rs with Sony Latino in Miami. Salazar was selected to be a part of a compilation Spanish hip-hop album to debut in the U.S (April 26, 2005). The project was titled Syndicato and was composed of a collaboration of 7 artists, each with a distinct style. Since his experience with Syndicato, Salazar has chosen to pursue his career as a solo artist, performing throughout South Florida. He caught the attention of Strictly Business Records, a local independent label, receiving much recognition in the South Florida area at the time. Salazar is currently seeking to receive international attention and target the Hispanic community as a whole.
Salazar’s goal is to revolutionize Latin music by bringing hip-hop to the Spanish community the way it is heard in English. With a powerful voice and street-based lyrics, Salazar’s music portrays the realistic experiences of a young first generation Cuban-American living in the United States. In a period where music consumers search for answers, Salazar delivers truth to a snowballing urban Spanish community that wont be denied. Salazar is determined to take Spanish hip-hop to the next level, “I want people to remember me for changing the way Hispanics express themselves musically“.